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ACCC releases revised " Advertising and Selling Guide"

ACCC releases revised Advertising and Selling Guide

The ACCC has released its revised it's Advertising and Selling guide to help educate businesses about their rights and obligations when selling and promoting their products and services.

The primary rule of advertising and selling under Australian Consumer Law is to ensure that any statement you make about your products or services is true, accurate and able to be substantiated.

This includes any statement you make in television or radio advertisements, in catalogues, on labels, on websites, in contracts (or during contract negotiations), over the telephone, in correspondence (such as letters or emails) or in person.

It is also important to remember:

·         If you use ‘was/now’ or ‘strike through’ pricing, take care not to mislead consumers about the savings they can achieve.

·         The same rules apply to online businesses and bricks and mortar stores.

·         Don't bury any qualifications or disclaimers in the fine print – they need to be prominent and clear to avoid any potential confusion that may be caused by the advertised price.

The revised guide provides examples of conduct likely to breach the law, and practical tips for advertising and selling. It also includes new guidance for businesses on the use of online marketing vehicles such as social media, online reviews and online group buying, and on two-price comparison advertising (‘was/now’ or ‘strike through’ pricing). The ACC has also produced a short video on using ‘was/now’ pricing.

For more information

·         Read the Advertising and Selling Guide

·         Watch the 'was/now' pricing video.

·         Read the full media release.

·         Learn more about advertising and selling through the ACCC’s online education program for small businesses (www.ccaeducationprograms.org).

·         Look out for a number of tweets from @acccgovau on advertising and selling.

·         Call the ACCC small business helpline on 1300 302 021 if you have any queries.




Nillumbik Business Network

The aim of the Nillumbik Business Network is to facilitate the opportunity for small, micro and home-based business owners to come together, share ideas and knowledge, network, collaborate, inspire each other and to access professional development opportunities relevant to the small business sector in Nillumbik and neighbouring municipalities.

We are small businesses owners and we are passionate about what we do. At NBN we engage our members by providing you with a means to influence outcomes affecting your own business. Whether you are just starting out or whether you have been in business for a while, you may find the company of like-mined people to be of immense value. As a member, your input to our organisation is an important part of your membership and is essential to you gaining the most from us.

Growing Your Business

From start-ups to longstanding business, there is always more to do and more to learn. The Nillumbik Business Network can help you to grow your business. Making connections and alliances with other like-minded business people in your area can open up new opportunities and ideas.



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Browse our Business Directory to see the range of businesses that are current members of the Nillumbik Business Network.


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